HubSpot discusses a new study conducted that shows social media adoption has doubled among small businesses in the last year.

At iParticipate Social Media we are finding Social Media marketing is effective for smaller businesses who can not compete with larger & bigger spending competitors. The only caveat is to have resources to dedicate to setting-up the Social Media properties and to manage these assets on a daily basis - human input is required. It’s working well for 2 of our clients and long may it continue.